Meet the Team!
Research Designed specializes in marketing and advertising for trial sites, site networks, clinical research organizations (CROs), and tech vendors in the clinical trial industry. Aiming to fill the various needs of these vastly different entities, we offer services focusing on two major areas: patient-centered marketing and industry-focused marketing.
Our capabilities include comprehensive marketing plans, content writing, copywriting, social media strategy, graphic design, digital and social ads, web design, and multimedia production. Our approach is so collaborative and adaptive, you will forget we are a vendor!
Founder and Chief Strategist
Dr. Senn holds her PhD in Psychology and has Masters degrees in both Clinical Psychology and in Advertising and Public Relations. She worked primarily in public relations and communications prior to entering the clinical trial industry. Her desire to re-connect with her marketing background and her love for the clinical trials industry led her to create Research Designed as a niche marketing company specializing in the clinical trial industry - site, site network, CROs, and tech vendors. She is triple-certified by the Association of Clinical Research Professionals (ACRP), is a Certified Scrum Master, and serves on the Board of Directors for ACRP and local arts organizations in Georgia.
Digital Communications Specialist
Kayra developed a love for digital marketing after managing her first Facebook business account in 2012. Since that time, she has helped build successful online presences for various companies across multiple industries in both the public and private sectors. Driven by the passion to help organizations put their best digital face forward, Kayra specialized in various areas from social media, email, and copywriting, to SEO and brand conceptualization & strategy. She holds a Bachelor of Business Administration in Marketing, and Hubspot certifications in Social Media Marketing, Email Marketing, Content Marketing, SEO, and Growth Driven Design.
Digital Design and Paid Media Specialist
Amy has been marketing for the clinical trial industry since 2018, providing clients with professional marketing collateral, successful advertising study recruitment campaigns, management of recruitment budgets, producing vlog and podcasts, website assessment and design, and overall marketing strategy. With over 20 years of marketing experience in various fields, Amy has the background and creativity needed to provide your company with superior marketing services. She is certified in the Fundamentals of Digital Advertising, Google Search Ads, and Google Display ads. Amy specializes in creative ad designs, marketing collateral, vlog and podcast production, as well as branding.
Ashley plays an important part in ensuring that deadlines are met, projects and files are organized, and clients are taken care of. With a Bachelor’s degree in English and experience working in graphical creation, complex database systems, and customer service, she is able to provide critical support to our marketing team for various tasks and large projects. Ashley’s background in administrative work and marketing allow her to effectively take on the daily tasks that ensure our team’s functionality and coordination.