Dr. Christine Senn, PhD
Clinical Trial Marketing: Connecting with Sponsors and CROs
Christine: Well, hello, everybody! Today, we are going to talk about how clinical research sites can talk to their Clients, Sponsors and...
Dr. Christine Senn, PhD
- Oct 27
- 6 min
Clinical Trial Marketing: How to Speak to Your Patients
Christine: Well, hi Heather! It's so exciting to have you here to talk about how we speak to patients in clinical research. So, I'd love...
Dr. Christine Senn, PhD
- Oct 6
- 4 min
Clinical Trial Marketing: Diversity
Diversity—it's not a check-the-box solution for your marketing efforts. Marketing isn't done in a diversified way, and you go, “Oh yes, I...
Dr. Christine Senn, PhD
- Aug 4
- 4 min
Personal & Professional Branding
Today we're going to talk about branding, both for the company and for yourself. I'm going to start with the company. Companies gain...
Dr. Christine Senn, PhD
- Jul 20
- 3 min
Why Marketing?
Today we embark on a new series, which is going to be about marketing in clinical trial research. It is something that some companies do...