On most national holidays, we see brands rush to insert themselves into the conversation, which can be great for likes, views, and engagement. However, we know that regular, everyday people care more about the intent of the message and how it ties in with your overall brand.
Today, on Martin Luther King, Jr. Day, many are honoring the legacy and lessons of an incredibly important man in United States history by sharing notable quotes and photos. But, depending on the company the message is coming from, these posts can be seen as performative and simply following the trend of the holiday.
Instead of sharing a quote and a photo with a handful of hashtags, can you take it a step further and tie it to your organizational goals? Your workplace culture? Your company ethics? The people you serve?
Speak to your audience in a meaningful way that lets them know your post is not merely an empty gesture or a misplaced call-to-action, but one that communicates an important part of who you are as a brand.